Dostoyevsky’s The Underground Man Essay

In Notes from Underground, Dostoyevsky describes a character burdened with significant inner conflict over love which interferes with his ability to think rationally, prevents him from developing lasting friendships, and cause him to believe he has found true love following a sexual encounter. After being bumped by an officer in a tavern, the Underground Man became obsessed with â€Å"revenge† against the officer and planned a subsequent encounter where he could â€Å"bump him with [his] shoulder† and not ‘yield an inch,† (133, 135). The Underground Man wants the officer to treat him with dignity and respect and as his equal. However, the Underground Man’s inability to develop an actual relationship with the officer or even engage in a conversation with him is indicative of the Underground Man’s inability to think rationally. This passage shows that the Underground Man’s desperate desire for human interaction irrationally causes him to seek a negative human encounter. Instead of confronting the officer directly, the Underground Man spends months obsessing about the officer before he finally engages in pitiful revenge that leaves him feeling like a failure. The Underground Man learns he is an unwanted guest when one of his former college acquaintances tells him that he has only been invited to a dinner party because he â€Å"insisted on joining† them and the Underground Man feels â€Å"crushed and humiliated† that his supposed friends don’t really want him at the party (153). This is another example of the Underground Man seeking friendship but his base and rude nature interferes with his objective. He becomes so concerned that his college friends are ridiculing him that he insults one of them. As a result, his friends are disgusted with him and clearly wish he would leave. Although the Underground Man believes he has fallen in love with Liza and wishes to save her from a life of prostitution, he concludes â€Å"loving means bullying and dominating† which causes him to insult Liza by paying her for sex thereby treating her like a lowly prostitute (199). The Underground Man’s attempt to save Liza is misguided. He does not have a better life to offer Liza. He may have additional monetary security but he lives in misery without any close human connections and his life experience is less fulfilling than most prostitutes. The Underground Man has lofty goals of saving Liza from a life of prostitution but he ends up insulting her by thrusting money into her hand as he leaves his apartment. Dostoyevsky’s created a desperate and lonely man torn apart by inner turmoil and conflict. The Underground Man sought love and friendship but ended up with tragedy, hate and loneliness because he was unable to think rationally, he allowed his ego to interfere with his ability to create and maintain friendships and he insulted and alienated a woman who may have loved him.

Regular education classrooms Essay

All students participate in regular education classrooms except students with the most severe disabilities who would be in normalized and age-appropriate classroom on the same campus. Few students are excluded. Level IV – Despite the degree of disability, all students are fully included in general education classrooms. Specialists and teaching assistants provide support for students with the most severe disabilities within the classroom. The regular education teacher is responsible for structuring social interactions with typical peers. The least inclusive proposal places most students with mild disabilities in regular classes, but excludes those with moderate through severe disabilities, placing them in separate rooms within the regular school building (Lilly, 1986). This proposal is closest to the traditional manner of service delivery and is the easiest to implement in terms of using available special educators as support personnel and providing training in methods for regular education teachers to include these children. More inclusive is the proposal to place students with mild or moderate disabilities in regular education classes (Reynolds & Wang, 1983; Wang, Reynolds & Walburg, 1987). The essence and meaning of inclusion evolved from the historical concepts in early childhood special education, that is, mainstreaming and integration. Bricker (1995) discusses the evolution of these terms, noting that mainstreaming refers to the â€Å"reentry of children with mild disabilities be served totally in these settings eliminating the need for pull-out programs. While students with organically-based learning disabilities or moderately demonstrated behavioral disorders would not have been included in regular education rooms in the Level I proposal, they would be included here. Yet, proponents of both levels agree that there will be students with severe and/or multiple disabilities whose needs will not be served optimally in a mainstream environment. They feel that these students will need to participate full-time in separate settings. Level III includes a more extensive involvement of severely impaired students in regular education. All students are included except those who are unable to be involved in academic or social interactions (Gartner & Lipsky, 1987). However, even these students would participate in nearby classrooms which would be as normalized and age-appropriate as possible. The most extreme view is that of full inclusionists, who propose that all students should participate in general education classes. Claiming that to do otherwise would be to support a â€Å"dual-system† for the most disabled, Level IV proponents propose the integration of even profoundly-impaired students into totally normalized classes (Stainback & Stainback, 1984). This position has prompted the strongest reaction of implausibility from those opposed to the Regular Education Initiative. Yet parents and professionals supporting Level IV inclusion do acknowledge that there are situations in which these students cannot be grouped with other s because of instructional differences. Thus, the Regular Education Initiative gives a sense of inclusion for students. Yet, a number of researchers and educators have opposed the Regular Education Initiative strongly. They cite the historical inability and lack of desire of regular education to meet students’ needs. That is the reason why the IDEA cropped up. They worry about the loss of funding and parental right. They also note that most regular educators are not trained to have students with disabilities in their classes. They say that teachers cannot meet societal demands for excellence if they are expected to have vastly different levels of student academic and behavioral performance in their classes. Supporters of inclusion differ in the extent of disability integrated into regular education classes. Some support placement only of students with mild disabilities in regular education, with students demonstrating more severe impairments participating on the regular education campus, but in separate impairments participating on the regular education campus, but in separate classes. The continuum expands to include students with more severe impairments in regular classrooms on a part-time basis, to the full exclusionists, who would have all students participate full-time despite the degree of disability. The problem is how to incorporate students into classes where teachers and nondisabled peers are welcoming as well as competent in dealing with difference. Thus, the debate continues. This paper looks into these inclusionary practices and explores how these are helpful for all concerned. Enormous amount of research has been made to explore the factors associated with caring for a disabled children and the deleterious effects these factors have on parents’ well-being. Research evidences points out that the family attitude greatly contributes to the prognosis. Risk factors such as lack of services and negative attitudes can have an adverse influence on the prognosis of the mentally-handicapped child. Obtainable studies show that most often parents have a negative attitude towards their child with mental disabilities. Parents are weighed down with feelings of pessimism, hostility, and shame. Denial, grief, withdrawal, rejection, projection of blame and finally, acceptance are the usual parental reactions. (Drew CJ, Logan DR, Hardman ML. )

Life Cycle Assestment Essay

The automotive industry is major component of the American economy, but also is a very devastating one, which consumes in large quantities natural resources and generates a lot of waste. This industry contributes pollution with toxic substances and fossil fuels. By knowing the Life cycle implication of a specific design materials are the key point for managing and being able to have decision making strategy .The results of the Life cycle analysis of cars provide information on n environmental impact issues. The evaluation of automobiles fueled, new technologies such as electricity and gas units can prove the benefits and decrease the environmental impact. Although none of these alternatives is a clear winner, lowering emissions and improving sustainability is a priority of this industry. Companies such as the Ford Motor Company need future regulation, government priorities and technological developments in order to achieve sustainability. For understanding the end-of-life on a Ford Motor Company vehicle we must define the life cycle concept. By material life cycle I refer to Consecutive and interlinked stages of a product or service system, from the extraction of natural resources to the final disposal.   , as written in the International Organization of Standards (ISO) norm 14040.2. With the knowledge of the life cycle path we can define the Life Cycle Assessment (LCA)?which is also stated under the same above ISO regulation as This concept he ?Life Cycle Assessment (LCA) is A systematic set of procedures for compiling and examining the inputs and outputs of materials and energy and the associated environmental impacts directly attributable to the functioning of a product or service system throughout its life cycle. 1. Life Cycle Assessment is a process to evaluate the environmental burdens associated with a product, process, or activity by identifying the quantity of energy and materials used and wastes released to the environment; and being able to assume the damage it causes to the environmental issues. Ford might make use of this tool for making a compression and to better understand their environmental, social and economical impact. Ford is actively developing and applying life cycle assessment methodologies that can be applied in the vehicle industry supporting Ford’s Design for Environment approaches LCA is a powerful decision making tool, which identifies the factor that will be used in his process to accomplish a great  decision. This is used as an aid from the industry. The criteria may depend on who is making the decision. This tool is used for tracking system performance for a diversity of criteria like: emissions, energy use, and financial costs, among others. This tool can also evaluate environmental impacts from the process or the production of a product; it also helps to compare options between competition and consumers. The aluminum, plastic and steel industries are developing new ideas and technologies with automakers in order to study the environmental impact of vehicles. By using the ?life cycle inventory (LCI) (The first step of the LCA the one that uses methods to estimate the environmental performance of a product or process over its entire life cycle) . – have studied the energy flows and its uses in extraction of the raw material from the original source , emissions, amount of fuel consumed and the end-of-live of the waste disposal . The average of aluminum has increased in the past decade, as an example is the ?increase from 64 kilograms to 113 per vehicle in 1999. ?†The aluminum, steel, plastics and auto industries are cooperating in developing a credible, authoritative database of information that the auto companies can use to meet their customers’ requirements and enhance the environmental performance of their vehicles,† said David Parker, president of the Aluminum Association. 2 As an example of the above explained issue I can make an explanation trough the aluminum use in vehicle assembly. Aluminum saves an equivalent of 20 kilograms of carbon dioxide emission over its lifetime. Due to the reduction of the weight, its recycling properties ( ?In North America, 96 percent of automobiles enter the recycling process,? said Andrew Sharkey, the American Iron and Steel Institute’s chief executive officer and president. 2) and energy sources. The energy consumption for aluminum productions are non pollutant and it is very easy material to recycle. No additional scrap exists in aluminum recycling process. Aluminum reduce 10 % of the weight and with it, there is a fuel economy improvement between 6-8 %. Ford itself has reported a 4% improvement in fuel reduction from the 10% weight reduction. Ford produces 24 million cars and truck per year imagines how much they can save not only in an economical area but also  the environmental benefit for not exhausting the natural sources and preserving the planet. In 1999, Ford used about 88 million pounds of recycled non-metallic materials in its products and has set a goal to use more than 132 million pounds of recycled non-metallic material by 2002. A solution for this problem that nowadays it has been a little bit more taken in consideration is the use of alternative fuels and electric vehicles. Alternative Fuel Vehicles (AFVs) use internal combustion engines but run on fuels like compressed natural gas, liquefied petroleum gas, ethanol and many others. Battery electric vehicles (BEVs) use electric motors for propulsion. The motors run on electricity stored on board the vehicles in batteries.? With projects like Hybrid vehicles – Hybrid electric vehicles (HEVs) combine conventional internal combustion and battery electric powertrains to take advantage of the capabilities of each and the synergies between them – and lightweigthing steels material the industry will make a huge contribution to reach sustainability. Full cost accounting is a tool that tries to assign values to all of the society costs, but it is very difficult to apply it properly. Issues like Health management might be useful to understand better this tool. In a free-market society such as the American decisions are not done by a central planning organizations that optimizes the social costs or criteria for society issues , but on the basis of market prices of alternative products and technologies . Ultimately, comparisons between new technologies should be done based on lifecycle assessments for achieving sustainability or at lest an improvement on it.

Individual Research Proposal Example | Topics and Well Written Essays - 1500 words

Individual - Research Proposal Example Interestingly, despite being different documents, both can be used together. The practical as well as the theoretical differences are highlighted below: - Practical Differences A formal research has large differences from a business proposal. The funding structure of formal research and a business proposal are completely different. The funds for a formal research are usually procured from a learning institution, government, or even public bodies. The findings are therefore expected to add value to the pool of knowledge. The business proposal is funded by various firms when it comes to notice that certain problems are contributing negatively towards the achievement of organizational objectives. Although, both the documents may seem to be similar, there are several critical differences between the two in terms of the overall goals, purposes, sections and uses. Identification of these discrete differences allows the researchers to come up with an effective business proposal and formal r esearch. The differences between the two factors are discussed in details in the subsequent section. The formal research is modeled in such a way that can be imitated and aimed at building on the researches carried previously about the subject of concern. The business plan is however aimed at finding the optimal solution to the problem that is being faced by the organization. In addition, business proposals do not allow experiments, but surveys and experiments are allowed by formal research. The source from which data is collected for both the research papers also has major differences. While creating business proposals, researchers usually consider industry reports or authentic electronic sources. In addition, the data used for the formulating the business plan are mostly up-to-date. Formal research usually encompasses latest scholarly articles or books (Finch, 2013). Theoretical Differences A formal research report provides fundamental information and statistics about a particular field or industry. However, it is purely dependent upon the focus of the company. For example, a company may study about the demand of a particular product by researching about the demands of similar products already existing in the market. In addition, the study can be also about the sales figures and values of similar products. Finally, these findings will reveal whether the market for the product being examined is highly saturated, moderately saturated or offers a ripe business opportunity. On the other hand, a business proposal is also a research document that is usually completed for the principal rationale of suggesting a method for completing a particular task in the near future. A business proposal usually describes about the task to be completed, a section to illustrate the approach of the task, the time frame in which the task is to be completed, and outlining the resources and fund required to complete the project. The task which is being highlighted here is usually the launch of a new business. The formal research can be used in many cases, but business plans are usually formulated when a new venture is supposed to be launched. Another striking difference between the two factors is that the formal research paper is principally developed for the purpose of evaluating whether a company should consider development of another products or service. This report is mainly used by financial

Distorting the Truth Case Study Example | Topics and Well Written Essays - 1750 words

Distorting the Truth - Case Study Example According to the research findings, every country has its own set of laws for criminals but the international court of justice which has set some laws which are applicable to the entire world. Some of these cases are reported while others are never heard of. One specific type of crime happens to people belonging to different ethnicities and races. People belonging to a particular race will have distinct features and biological traits which the other group would not have. People tend to treat people of some races differently, for example, the way a person might treat an Asian might not be the same as the way they treat an American. The color of their skins is one through which people discriminate among people belonging to different races etc. Some physical differences are said to be inherited but discrimination is basically based on your social background or even your upbringing. People who discriminate on the basis of color, background or ethnicity are called racists and this can be seen as a crime. These people think that certain people belonging to a particular race are superior and the `lower race` does not deserve to even be at the same place as them. Some groups who have been the victims of these types of crime include Asians, Blacks, Hispanics and white people. Heather Mac Donald`s article â€Å"Distorting The Truth About Crime And Race† appeared in the City Journal and is based on an article which made the front page of the New York Times. Mac Donald believes that the NY times follow a specific procedure of portraying any story related to the New York Police Department (NYPD) on the basis of racial context: to relate the behavior of this police department to `racial crime rates`, rather than revealing the actual crime rates and then relating it.

Understanding and meeting the needs of elderly citizen in the Thesis

Understanding and meeting the needs of elderly citizen in the hospitality industry - Thesis Example Understanding and meeting the needs of elderly citizen in the hospitality industry After extensive literature review, the methodology was explained. The findings have been given in chapter IV and all objectives have been achieved. This was a qualitative study based on literature review and survey questionnaire. The study concludes that the elderly segment is a high potential group with several sub-groups within the group. The demographic changes pose several challenges to the hospitality sector but it is worth working towards these challenges. This is a heterogeneous group with their own characteristics. They are fun-lovers and have the money power to indulge in comfort, convenience and luxury, as their individual situation permits. Their needs depend not just upon the chronological age but also on the biological and the psychological age. The self-concept and the self-image also impact their needs and wants. All these again depend upon the level of education and income level. This has also given them the consumer power as they have better control over themselves, over their needs, over their expenses and how they want to use their money. They have reached a phase where they value their own self and would like to spend on self-development. The hospitality sector can benefit by taking note of the recommendations made in Chapter IV. This is a segment which offers tremendous scope for growth and the segment is growing. However, needs and wants keep changing with every generation and hence the hospitality sector should conduct regular surveys and the market research should be ongoing so that they can keep themselves abreast of the changing consumer preferences of the elderly segment. The study has made suggestion for further research on the subject before highlighting the imitations of the study. Table of Contents Chapter I Introduction 1.1 Background 3 1.2 Rationale for research 3 1.3 Research aims and Objectives 4 1.4 Significance of the study 5 1.5 Scope and limitation of the study 6 1.6 Structure of the study 6 1.7 Key terms 7 Chapter II Lite rature Review 2.1 Introduction 9 2.2 Global macro demographic shifts, challenges, changes 9 2.3 Characteristics of the elderly consumer behaviour 10 2.4 Different levels of needs of elderly citizen 12 2.5 Reasons why elderly travel 15 2.6 Summary of literature review 16 Chapter III Methodology 17 3.1 Research philosophy 17 3.2 Research phenomenon 17 3.3 Research approach 17 3.4 Research design 18 3.5 Role of the researcher 19 3.6 Data collection 19 3.7 Data Analysis 21 3.8 Ethical concerns 21 3.9 Reliability and validity 22 Chapter IV Presentation of Results 4.1 Introduction 23 4.2 Findings 23 4.3 Discussion 26 Chapter V Conclusion and Recommendations 5.1 Conclusion 31 5.2 Recommendations for further research 32 5.3 Limitations 33 References 34 Appendix 35 Chapter I Introduction 1.1 Background Countries all over the world have been experiencing a hike in the elderly population as the life span has increased. Along with the life span, the quality of life too has increased with advanc ements in technology and medication. Advancing age brings about changes in consumer needs, wants and abilities (Meneely, Strugnell & Burns, 2009). Many studies in the past have attempted to describe and understand the elderly consumer but the elderly consumer segment has gained importance in recent years because of their size and buying power (Meadow, Cosmas & Plotkin, 1981). The ageing

Toyota Foundation in Toyota Motor Corporation Essay

Toyota Foundation in Toyota Motor Corporation - Essay Example Through the visits to the US and Europe, and the research that he carried out, Kiichiro Toyoda gained a lot of insight and knowledge about automobile production. In 1933, the Toyota Automatic Loom Works Ltd established the Toyoda automobile department. This led to the creation TMC in 1937 as a separate and independent company, with Kiichiro Toyoda as its president (Toyota Motor Corporation 1). Before becoming a separate and independent company in 1937, TMC had already produced and sold its first standard passenger car, the AA sedan, in 1936. TMC got its logo from a public competition held in September 1936, in which participants were required to design the best logo. Toyoda then changed its name to Toyota, trademarked its new name, and registered itself as the TMC in August 1937. TMC officially began its commercial production of vehicles at the Honsha plant in 1938. From September 1947, it sold its small-sized vehicles under the name â€Å"Toyopet†. The company focused on truck production during World War 2 for the Japanese army. Japan was hit by serious financial difficulties after World War 2. For this reason, TMC faced a financial crisis in 1949 that brought it to the brink of bankruptcy (Toyota Motor Corporation 1). During the financial crisis that the company faced, it only produced 300 trucks in 1950, and almost went out of business. To deal with the financial crisis, a consortium of banks lent TMC a loan to revamp itself. On obtaining the loan, the company began eliminating excess workers through layoffs and reduction of wages. In 1950, the company started the Toyota Motor Sales Company that lasted only until 1982 because it was merged with the TMC. Toyota launched the Crown Deluxe, Toyopet Master, and Toyopet Crown in 1955 (Toyota Motor Corporation 1). In 1950, Kiichiro Toyoda resigned as the president of TMC. Taizo Ishida took over the company’s presidency and was credited for focusing his efforts on investing in equipment. One such example was  when he led the establishment of the Motomachi plant.

Political Science Essay Example | Topics and Well Written Essays - 750 words - 1

Political Science - Essay Example The first quality is that the theory should explain why interethnic relations are mostly based on tension and mistrust. The second one should explain why the results of interethnic relations are peace and cooperation instead of violence. Lastly, it should explain why in some situations interethnic relations result in spirals of violence or sometimes in war. According to Fearon and Laitin, interethnic conflicts have claimed over ten million lives worldwide since the end of the Second World War (715). However, the approach of many scholars to analyzing this situation is biased, especially while selecting the cases of ethnic conflicts. They focus mainly on post-Soviet and African countries where actual cases of ethnic violence are relatively fewer than potential cases of ethnic violence. In order to avoid biased selection of ethnic violence cases, there is the need for theories that not only account for causes of ethnic violence but also the outcomes of ethnic tension other than violenc e. The first are rationalist theories, which refer to ethnic groups as joint forces that take or defend beneficial materials from others. These materials include education, labor and state investments. In case one ethnic group denies the other the right to possess a certain material, then violence would result between the two groups. The others are psychological theories that refer to ethic groups as a satisfaction to the need of belonging to a group. Therefore, in this case ethnic violence may occur if one group threatens the psychological satisfaction of the other. In addition to rationalist and psychological theories, game theories would be more precise in explaining outcomes of ethnic conflicts other than violence. Game theories consist of spiral equilibrium and in-group policing equilibrium. Spiral equilibrium is where an individual action during the game is taken to be a joint action of the whole group. In this case, all members of group A punish group B members following unac ceptable behavior from one member of group B. A single player from either group immediately triggers a state of complete breakdown of cooperation that once existed between the groups. On the other hand, in-group policing equilibrium is where one group ignores violating actions from the other group, assuming that the other group is going to take disciplinary action against the individual that caused the violation (Fearon and Laitin 730). In this case, a defection of a member from either group does not affect the reaction of the other group. Instead of members from group B responding negatively to members in group A because one of the members from group A portrayed unacceptable behavior, the game continues as if nothing had happened. In some cases, there is the presence of â€Å"noise† which, in this context, refers to additional defections such as drunkenness, misinterpretations or sudden passions. In such a case, the best theoretical approach to addressing ethnic outcome woul d be in-group policing equilibrium. In group policing, unlike spiral regime, punishment is only applicable to the individual responsible for a defection. The other reason that makes in-group policing more appropriate is the fact that in spiral equilibrium members respond to a tiny issue in the same way they would respond to a serious

Intuition Science Paper Essay Example | Topics and Well Written Essays - 500 words

Intuition Science Paper - Essay Example Intuition science is unique because the mind and the external environment are both taken into account. Understanding the environmental factors responsible for the emergence of human intuition is crucial to understanding intuition itself because it is a major influence on our actions. Intuition arises from the unconscious mind. This means that the sub-conscious mind has a significant role in determining our conscious behavior-a role that is larger and more important in the decisions we make every day of our lives. Moral behavior is included in all this and intuition science sheds light on the cognitive processes that affect moral decision making. Our evolved brains have acquired the complexity and the capacities they have from the acquisition and storage of the information that the brain continually receives from external stimuli via the senses (seeing, touching, hearing, etc.). The brains stores all of this information starting at birth. This information quickly grows as we age and e xperience the world. The brain has evolved to simultaneously use all of the stored data and hardly use any at all. The conscious and sub-conscious parts of the mind each process the data in different ways, but ways that have allowed for the emergence of abstract thought, the capacity to rationalize, and to become moral creatures.

Vacation at the Lake Essay Example | Topics and Well Written Essays - 750 words

Vacation at the Lake - Essay Example If a person asks for a relationship of a notion of an ideal vacation, it would be everything that the lake has to provide. To take a walk along the sandy beach made up of wood cautiously arranged to safeguard the delicate shoreline, and have a feeling of the soaked and moist and soft between the toes is better than any treatment or massage for anyone’s soles. In addition, chipmunks and small squirrels play tag through the tall trees, moving from one tree to another while revealing their annoyance at one another with little squeaks and chirps. Also, the deer of the bushes come with their young ones and let them run all over until they are tired, and watch over them cautiously in case humans make any move that is deemed hostile by them. It is largely a family vacation, where numerous recognizable faces congregate in the summertime to get pleasure from these components, and many more inside the lake. The chilly waters of the lake also offer something that can be enjoyed by everyo ne. Whether it is for the young ones having fun at the shallow end with the small fish pinching at their small feet so long as they can stand it, or it is for the older people resting on the docks, making their feet just soaked adequately to have a pleasant feeling of the refreshing temperature. However, teenagers and people in their twenties prefer the more adventurous side of the lake which has turbulent waves and the promise of a chaotic event of any form. There is nothing which can match the excitement felt after a pleasant jet skiing, wakeboarding, or tubing experience in the fierce conditions. Normally, the lunch period is spent out on the relaxed side of the lake, swimming and taking in the sun until the legs and arms refuse to function adequately. People engage in activities that please them the most in the afternoon, some continue with the wild antics of the earlier period while others go sailing. Also, others remain in-shore and take part in a friendly match of water volle yball.  

Telephone Annotated Bibliography Example | Topics and Well Written Essays - 1000 words

Telephone - Annotated Bibliography Example This definitive book has been written as a guideline by Lotz and facilitates its readers with offering a road map to the development and enhancement of the television. The book provides a unique prospect to have an insiders view into a captivating account of innovation and perseverance. It also gives a glimpse of the present and future of television to those people who are interested in knowing about it. The book emphasizes the significance of television in giving a culture and nation its form and shape. William argues that television has offered more chances of developing, expressing and carrying ourselves in a much better and improved manner. Besides this, he also discusses the impacts that this invention can possibly have on the future of this world. The book Media Effects and Research provides a well-elaborated and well-written introduction for the students and faculty researching upon the likely effects of the prevalence of mass media in the society. The book, through its interesting style, provides the readers a fascinating piece of information on the theories and impacts of media. Holmes, in his book, stresses upon the arousing historic relations between the culture of films and the British television during the year 1950s. He also argues upon the development of the film idea and its impacts on the societies coming ahead. The book forms a vital part of the research by elaborating upon the shows, releases and film fares which contributed greatly towards forming the relations between societies and the developing media. Besides this, it also demonstrates the way cinema and television play their parts in effectively unifying and becoming a unique form of development in the society. The book gives its readers an understanding of the television research in both, the qualitative and quantitative horizons. It

Counselors as Companions and Ethics in Human Services Essay Example for Free

Counselors as Companions and Ethics in Human Services Essay In this article the counselor states: â€Å"I found that when working with such clients, my role as counselor is more akin to a special type of travel companion who is willing to understand and respect the process of walking along a sacred life path. This is the only way I can effectively help a client explore the deeper dimensions of the self that are being challenged. As the heros companion I must be willing to share in the clients pain as well as new, and oftentimes unexpected, discoveries. † (Halstead, 2000) The counselor learned that he needed to be a companion not a guide. He also learned that no matter how hard a situation is or no matter how many times someone tells you that you cannot do something, if you have the willpower and want to, you can overcome anything you encounter on life’s journey. As the counselor, we must show the client that we are there for them and not tell them what they should be doing or how they should handle a certain situation. In the future, I feel the counselor will be more supportive of the decisions his clients make. As a counselor, we may sometimes feel that the client should do something one way and try to push them towards it but in the end the client really does know what is best for them. There are so many people like Steve in The Hero’s Journey, who are told they will never be able to do something and they work hard, overcome every obstacle thrown their way and prove everyone wrong. I believe that everyone we come in contact with changes us in one way or the other. I believe everyone has a story that can help the next person. I have a best friend who called me one day and was telling me about this girl she knew who had lost everything, kids, house, car, job, everything someone can  lose, she had lost it. My best friend starts telling me that this girl had turned to drugs, prostitution, living on the streets and had also mentioned suicide a few times. My best friend told me that she felt like if this girl was to hear my story then it would help her so I told her to bring this girl to my house. They get to my house and I immediately wanted to cry because when I looked at this girl, I seen what I looked like eleven years ago. She was about 5’11 and maybe 100 pounds, her face was sunk in and you could tell she had not had a shower in a long time. I got her something to eat and drink and then told her my story. I told her about how I was raised Pentecostal by my grandmother who taught me right from wrong. I never wanted for anything growing up and had a family that loved me just like she did. When I turned 18 years old, I started doing drugs, prostitution, being beaten almost on a daily basis by a man who I thought loved me, being rapped on several occasions, almost killed three different times, dying from a drug/alcohol overdose but the doctors were able to bring me back, being sent to prison while I was pregnant for something I didn’t do, having my son in prison and losing custody of him and how I turned my life around when I got out of prison. While I am telling my story to this sad and lost girl, she is crying the whole time and I know it is because she is just a younger version of me. I was told that I would never be anything but a failure at life and would never amount to anything but looking at my life now, you would never know that I had went through any of that unless I told you. Today, this girl has her kids back, a beautiful home, making about $50,000 a year, a husband who truly loves her and she says it is because my story gave her the strength she needed to turn her life around. When we got done that night, she looked at me and said, â€Å"Thank you for sharing your story with me, it has given me the hope and strength that I have been looking for to turn my life around. I wanted to end my life and just be done with it all.† That night she promised me she was not going to stop fighting and she didn’t. So yes, I believe with all my heart that most people you come in contact with change you in some way. Steve states in the article that, I really grew up because of all this. Before the attack I was going nowhere. Now I have a direction. (Halstead, 2000) His challenges gave him a greater sensitivity to others needs who were  recovering from strokes and brain injuries. (Halstead, 2000) I believe that having a counselor who believed in him also helped Steve to not give up. Steve had been told by doctor after doctor that he would always be limited to things he would be able to do. Having just one person tell him that he could do anything he put his mind to, gave him the extra push he needed to overcome those limitations the doctors had given him. I feel that both Steven and the counselor benefited from this relationship. When Steve’s psychiatrist called the counselor, I do not feel the psychiatrist had a right to discuss Steve with the counselor without his permission. I do feel the counselor did right by not going into details about his sessions with Steve and waited until Steve returned to school to speak with him about it. However, when the counselor seen that Steve was depressed and thinking about suicide when he received his fall semester grades, the counselor had a responsibility to Steve to seek help from someone else. In the Ethical Standards for Human Service Professionals it states that â€Å"if it is suspected that danger or harm may occur to the client or to others as a result of a clients behavior, the human service professional acts in an appropriate and professional manner to protect the safety of those individuals. This may involve seeking consultation, supervision, and/or breaking the confidentiality of the relationship.† (National Organization for Human Services, n.d) If I ever have a client that is thinking about suicide, I will talk to my supervisor and ask for his help in coming up with a plan to help my client, maybe ask my supervisor to sit in on a session with me and talk to the client as well. Because of the personal nature of their work, human service workers at all levels are held to a code of ethics that protects the rights and dignity of clients and establishes standards of practice. (Sessoms, n.d) The National Organization of Human Service ethical standards places a responsibility on human service workers that have for their clients, the community, colleagues, employers, the profession and the human service worker themselves. The National Association of Social Workers approaches ethics through a core set of values, which include service, dignity and worth of the person, social justice, integrity and competence. (Sessoms, n.d) Reference Halstead, R. W. (2000). FROM TRAGEDY TO TRIUMPH: COUNSELOR AS COMPANION ON THE HEROS JOURNEY. Retrieved from http://eds.b.ebscohost.com.lib.kaplan.edu/eds/detail?vid=2sid=5b062172-ddf2-4c9d-a107-d6387c05f54b%40sessionmgr198hid=115bdata=JnNpdGU9ZWRzLWxpdmU%3d#db=aphAN=2768884 National Organization for Human Services. (n.d.). Ethical Standards for Human Service Professionals. Retrieved July 5, 2014, from http://www.nationalhumanservices.org/ethical-standards-for-hs-professionals Sessoms, G. (n.d.). Code of Ethics for Human Service Workers. Retrieved July 5, 2014, from http://http://work.chron.com/code-ethics-human-service-workers-8132.html

Advertising Through Social Networking Websites Marketing Essay

Advertising Through Social Networking Websites Marketing Essay The purpose of this paper to study the effectiveness of advertisements through SNS amongst Post Graduate Students in Indore City. This paper studies factors which make advertisements attractive also identifies whether the advertisements are only till viewing or does it leads to purchase also. Design/methodology/approach- The survey was conducted in Post Graduate College of Indore City, MP. This research can be considered as the basis for a more extensive research, covering other geographical areas, which will produce results allowing more specific and accurate predictions regarding the effectiveness of advertising through Social Networking Websites. Implications- The findings reveal a number of issues that are important for companies eager to explore the potential of promotions through Social Networking Websites. Also the study will help the organizations understand the consumer behavior of evolving commercial cities like Indore. Humans in all cultures at all times form complex social networks; the term social network here means ongoing relations among people that matter to those engaged in the group, either for specific reasons (like blood donation camps, fashion communities) or for more general expressions of mutual solidarity (like families, friends etc). Social networks among individuals who may not be related can be validated maintained by agreement on objectives, social values, or even by choice of entertainment. Social Media presents potentially seductive opportunities for new forms of communication commerce between marketers consumers. As advertisers typically want to find some way to follow their target audiences, many new media opportunities are presented to advertisers. (Miller, Lammas). Advertisers are always in search of new ideas technologies that often promise great potential. In this century, when the media is fragmenting advertisers are skeptical about the cost effectiveness of ubiquitous media, particularly among young demographics, the facts present a strong platform as to why Social Media can become a life saver. Social Networking a place where people can use networks of online friends group memberships to keep in touch with current friends, reconnect with old friends or create real-life friendships through similar interests or groups share their social experiences. Social network advertising is a term that is used to describe a form of Online Advertising that focuses on social networking sites. Some responses showed light to this direction with a different perspective. Indeed social medias influence promises some sort of marketing communications revolution: for instance, global brand Pepsi will not be advertising during the Super Bowl, instead opting for a digital social media campaign they say will help their customers better understand what pepsi stands for(WARC, 2010b). Consumers searching online for information about a product, or brands, not only gain access to corporate marketing materials, they now also have access to product reviews, opinions commentary from other consumers (Smith, 2010). It was observed that a majority of consumers surveyed relied on various types of social media websites as much as company websites for product brand information that nearly half of those made a purchase decision based on what they gathered. However, although social media applications are controlled by users, trend data is not yet conclusive with respect to who is generating, and accessing information (Thackerey et. al. 2008, p. 341). The interaction of the consumers with SNS has also become a very crucial aspect. One stream of research suggests the existence of a loyalty ladder in social networking communities that splits users into categories such as: lurkers (those who are reticent to contribute to sites); tourists (those post comments but demonstrate no commitment to a network); minglers (those who post with no regularity of frequency); evangilists/insiders (those who are enthusiastic, expert regular their contributions)(Harridge-March Quinton 2009, p. 176). Other researchers split users into slightly different categories, for example: social clickers (users who communicate with friends create content on message boards review sites); online insiders (avid online shoppers who vocalize product preferences); and content kings (young men addicted to online entertainment) (Riegner 2007, pp.439-440). These bifurcations show the complexity lack of uniform measurements for marketers targeting social media users . 1.1 Social Networking Sites (SNSs) Social Networking Sites can be defined as web based services that allow individuals to construct a public profile within a bounded system, articulate a list of other users with whom they share a connection, view traverse their list of connections those made by others within the systems. Some networking can also help members find a job or establish business contacts. SNS include Facebook, Twitter, LinkedIn, Orkut so on. Most SNS also offer additional features. In addition to blogs forums, members can express themselves by designing their profile page to reflect their personality. The most poplar extra features include music video sections. While SNSs are often designed to be widely accessible, many attract homogeneous populations initially, so it is very common to find groups using sites to segregate themselves by nationality, age, education or other factors that typically segment society. 1.2 Advertising on Social Networking Sites Social Networking advertising can be used to describe a form of online advertising that focuses on social networking sites. The advantage this advertising has is the benefit of the users demographic information target their advertisements appropriately. It continues to add variety on a continuous basis. Organizations can also utilize this feature to make it up to the target audience in diverse ways. SNS are changing the way advertisers reach consumers, that these changes are transforming online advertising all together (Gangadharbatla). Few instances can be taken into consideration like in Facebook, when users log on, they get News feed, where they can easily access all the ads videos they like. The study has taken into account the fact that knowledge of the network is limited. The success of social networks marks a dynamic shift in how are using net. 1.3 Things to be kept in mind From various researches it has been experienced that marketers have now become risk adverse is reluctant towards consumer- generated media due to their inability to control message. In one instance, pharmaceutical manufacturer Johnson Johnson released an online marketing campaign via an online video about pain relief for women who carry their babies in a sling. Within hours, Twitter exploded with negative commentary about the videos perceived deprecation of motherhood. To air it further, the online discussions would also be communicated off-line sometimes reach tradition media. Thus, over a single weekend, the volume sentiment of the consumer-generated media brought down a well planned advertising campaign (Baker 2009, p.2). Another obstacle for marketers is that viewers will consider information if it is both useful believable, but will react badly to sales-push messages that are violating social networkings intrinsic qualities of socialization trust (Angel Sexsmith 2009, p.4). Making social networking sites entirely commercial is risky, as users might turn away from the site if they feel their interests are being subjugated to those of advertisers; a warning issued by analysts to News Corp when it acquired MySpace, shifting it to a mass market advertising platform giving brands the opportunities to both advertise interact with the web users (Carter 2008, p.16). Creating fake blog entries is another example of how the misuse of social media can irritate consumers harm brands. The now infamous Walmarting across America fake blog (or flog as it became known), came under severe criticism online after the ethical breach was exposed (Burns 2008, p.16). Also poor execution of the ads or poor display sometimes irritates the users which lead to poor results and negative remarks. One of the major criteria can be the size of online communities as well. It becomes a major factor which limits in generating a massive Word of Mouth. For online groups to be effective, there needs to be a finite size to each community (Phillips 2008, p.82). For social media campaigns to be effective, the new commercial imperative dictates marketers needs to belong to a large number of groups or communities, rather than merely rely on broadcasts to an online group with a large number of members.This becomes the evidence for the fat that both the cultural emotional relationships are paramount (Phillips 2008, p.84), reflecting the surge to simultaneously monitor than to only be the users. 1.4 Need for using Social Media To generate a sense of group mind-set shared interests, online brand communities should include a wide range of interests that have a direct, but nonintrusive, connection with the brand (Brown, Broderick Lee 2007, p.15). Conceptual models have been developed to guide the process of cocreation with online consumers. One example is the DART model which comprises: dialogue (fostering something tangible to the online consumer), Access (providing a companys customers access to each other), risk return relationship (offering something tangible to the online consumer) transparency (creating an environment to share valuable information) (Ramaswamy, 2008, p.3). Real dialogue with consumers led to Unilevers ground breaking online viral campaign Dove Campaign for Real Beauty. Unilever was able to send the most relevant messages to consumers based on precisely what they were seeking /or conversing about. Another area of opportunity for social marketing is brand building connecting enthusiastic online brand advocates with the companys product development cycle (Ferguson 2008, p.181). 1.5 Effectiveness of Social Marketing Many marketers feel the need to tick the social media box demonstrate how cutting edge they are, while the primary drivers of their campaign remain embedded in traditional media. There is a need to effect a paradigm shift from a traditional more is better approach. While many social marketers fixate on volume metrics (website traffic, hit rates, click-through, time spent on-line, postings etc), successful social marketing often depends more on qualitative metrics for desirable signs of tone, quality customer benefit of the interaction (Angel, Sexsmith Sexsmith 2009, p.6). These may include: unique visitors, interaction rates, relevant actions taken, conversation size, conversation density, author credibility, content freshness relevance, audience profiles, unique user reach so on (Fisher 2009, p.191). Such metrics not only measure whether people are engaged, but how they are engaging. However, such metrics often need to be customized for individual campaigns need to be considered in the pre launch phase, ideally incorporated in message testing. OBJECTIVE The study aims to fulfill the following objectives: To know whether social network advertising is effective in sales or not To know the most preferred Social Network advertising approach To know the level of exposure a customer gets when he is being approaches on SNS To study the effectiveness of advertising through Social Networking Websites in Post Graduate Students with special reference to Indore City DATA ANALYSIS: Following factors were considered for preparing questionnaire: Contact {Number of times, durations} Intention Customizability Experience FINDINGS 40 percent of the social networking comes from high school secondary school students 40 percent tarrif generators are the graduate post graduate students. The highest number of active users is from 19-25 age groups but LinkedIn Twitter has a different age group of active users i.e. 25-40 age groups. Facebook delivery service is to about 75 percent of the users. 60 percent of the post graduate students who are looking for jobs have their profiles in LinkedIn. Only 30 percent of the population said that they purchase any product after searching or viewing it on website. 15 percent of the population accepted that they look the pop ups or click on the ads whereas 75 percent said they ignore the ads. Out of five SNS given in choice viz Facebook, Orkut, LinkedIn, G- plus Twitter; 60 percent said Facebook is the most used site by them. 20 percent said they used LinkedIn the most. 30 percent of the population said that they dont have any qualms regarding the quality of the product they see online. 46 percent confirmed that they would like to filter the ads from their profile page whereas 38 percent said they dont have any troubles by the placement of ads on their profile page. 78 percent confirmed that they are attached to Twitter because of the glamour quotient; 14 percent said they like twitter as a networking site; rest logged on for otherwise reasons. 82 percent of the respondents agreed that advertising through websites is a better medium whereas 18 percent said it has no effect on target audience. CONCLUSION SUGGESTIONS Any organization will not be able to make profits if its product introduction doesnt attracts the audience or if it does not reach to them. As the time has increased its momentum the consumers now-a-days do not consider anything worth watching if it is not of value tom them as far as traditional ads are considered. So to reach these kinds of targets Websites can become a very effective tool. If following points kept in mind, the advertisers can succeed in gaining interest of the audiences: Trust must be established subsequently reinforced in order to overcome any reluctance on the part of the would-be consumer. This means moving beyond old school approaches to website advertising to embrace the principles of relationship marketing- building virtual environments in which customers can connect with each other to share insights relevant information. Social media marketers can influence a brand community potentially influence consumer behavior.

Report on Applied Management Project

Report on Applied Management Project According to Gibbs (1988), simply having an experience is not adequate enough to promote learning. Not reflecting on an experience gained through learning would result in you loosing that knowledge acquired. It is from the concept of reflection that assumptions and theories are drawn. And it is this assumption that allows new situations to be handled more effectively. (Gibbs 1988). The process of reflection, presents an opportunity for an individual to gain further insight into his/her work through critical reflection on experiences, and through further deliberations of other viewpoints from authors and theories. Moron (1999) sheds more light on this topic by stating that, reflection is a form of mental activity (or a way of thinking) that enables an anticipated outcome to be achieved. She suggests that reflection is applied to complex situation where there is no obvious solution. In simple terms, reflection evolves around the notion of learning. Through the process of reflection, we conduct an in-depth review of a piece of work. Reflection occurs when there is a motive or a set target. Subconsciously, this motive may not be realized. In spite of the fact that it may not be a planned endeavour, it is through this same process that a new idea evolves. Reflection is seen as an examination or review of earlier actions, events or decisions. Jasper (2003) contributed to this concept by suggesting that when we reflect on earlier experiences, we end up enhancing our being through the acquisition of new knowledge. LEARNING THROUGH REFLECTION Reflection can be defined in so many ways but they all yield the same outcome learning. David Kolb (1984) supports Gibbs (1988) and Jasper (2003) definition of reflection through the development of the Kolb cycle. It is drawn below in a simplified manner but still portrays Kolbs concept of reflection. The cycle is trigged by the idea of having an experience from a piece of work which goes through vigorous experimentation and reproduced through a new experience. Reflection plays a vital role in this cycle as it reproduces this new experience through the process of learning. Kolb (1984) saw reflection as a psychological activity that has a significant role to play in learning from an experience. In the Kolb cycle, reflection is seen as a developmental stage of the process of observation. In other words through the course of making an observation, an individual tends to reflect on an experience before the notion of learning is realized. While agreeing with this cycle, Moon (1999a) introduced another angle to this phenomenon by suggesting that while reflection is seen as a vital aspect of learning, it also acts as a catalyst for the assimilation of information already acquired. She elaborates further by emphasizing that reflection forms part of a kind of cognitive housekeeping role which in turn creates a new learning experience. RECOLLECTION OF EXPERIENCES The AMP began with a week of induction. Before the week, a module timetable was posted on Breo which divided students into cohorts according to courses and allocated venues. During the first three days tutors are assigned to various sessions to introduce the module to students and to provide us with necessary information required to embark on the project. On the third day, students are expected to form groups. After the formation of groups, each group is allocated a topic. We are to work together as a team to research on the topic and to come up with relevant resources. With the help of an assigned tutor or supervisor the topic is further broken down and made clear to all members of the group. At the end of the week we are encouraged to work individually and to share resources when appropriate. A summary of what took place during the 12 weeks is as outlined below. Day 1 Unfortunately, this day fell on my birthday. I woke up very reluctant to attend the first session but upon remembering the warning which came with the timetable, I had no option than to catch the virgin bus to Luton. I arrived 30mins late only to be embarrassed by the tutor on duty. Everyone seemed happy and the room was very noisy. Most of us were still talking about the exams. After the news that the topic would be given, the room became quiet all of a sudden. I became tensed and anxious because I had a topic in mind which I have been researching on. Whiles we were being introduced to the unit and the topics of report writing, information sourcing and referencing, I was busy reading the module handbook because I was still confused. We were informed that the project topic would be given out on the third day so we had to continue reading the module handbook and ask questions in our next session. I spent the rest of the night reading the handbook hoping the next day would not b ring anymore surprises. Day 2 The second day was even worst. Even though we had a tutor who kept making funny jokes, the introduction of Plagiarism, chunking and reflective writing really made me quite unsettled. The plagiarism session noted various examples of plagiarism and emphasized on the dos and donts of a good project. I was beginning to loose hope when the academic librarian took the stage. He talked about where to get relevant materials for our project. He answered almost all my questions and also said we would be spending sometime with the librarians to practice how to source for materials for our project. During the break, I met with my former group members and we agreed to stick to the same group. I was excited because most of us were hard working. Just when I was beginning to feel a bit better we were informed at the end of the session that the groups we form would be functional for just the subsequent two days. I went home even more unsettled and tensed than I was the previous day. Day 3 The next day, after meeting with my group members, we submitted our names and we were asked to choose a team leader to pick the topic. I was nervous and kept praying for my team leader to pick a reasonable topic. After some few minutes, she came back with our topic. Initially I panicked because I did not understand the topic but after reading through more than once, I had an idea of what was required. I couldnt wait any longer. I started reading, researching and making my own notes. I also passed through the shopping mall on my way home to grab a diary like I was advised. Day 4 and 5 -The final days of the induction week came very quickly and we were reminded that it was the last opportunity we had to ask for help on anything relating to the project topic. We were informed that any further attempt by a student to seek further guidance regarding the project topic would be denied. Although, I had a clear understanding of what I was expected to do, I was still unhappy at the end of the induction week. I was expecting to be supervised by an assigned tutor until the project was completed. Never the less, the group discussions we had with the assigned tutors reassured my confidence. It gave me the much needed clarification, direction and scope of research required. Weeks 2 and 3- In week 2, I started searching for relevant materials for my project. My first starting point was Google search engine as advised by one of the tutors during the induction week. My next point of call was the Universitys digital library and then the Milton Keynes library. My group members agreed to meet every Friday but I could not make it because I was working. They kept sending an update of the meeting until everyone decided to do an independent work. I still kept in contact with my group members to see what they came up with. We shared a lot of resources through email. I gathered as many articles and journals as I could and also kept updating my diary. Most of the information I came across were electronic books so it made my work easier. Week 4, 5 and 6 During the 4th week, it was more of the same thing. I kept reading and piling up articles and updating my diary. I realized that most of the materials we gathered during the first week had nothing to do with the topic because we were just brainstorming and searching with keywords so I deleted them. I took a second look at the objectives outlined during the group meeting and realized we had highlighted all the requirements needed to complete the project. I wrote short notes on any relevant material I came across and kept the reference in another folder. After realizing the magnitude of articles I had piled up, I became scared of loosing them so I made copies as backup. In week 5, I started extensive reading on the relevant materials and made important notes that would help me with the structure of my work. I later realized in week 6 that I was having an entirely different notion of the project topic. I now understood some other angles in which I had to tackle the proj ect topic which was completely different from my initial approach during the induction week. Weeks 7, 8 and 9- From previous experience, I decided to start with the body of the report. As I started typing out what I had written down, I realized that I had too many theories and most of them were just talking about totally different things. I began to panic so I stopped, took a second look at the articles and deleted the irrelevant ones. I managed to bring everything together on paper before typing again. I initially thought it would be very easy to put all the information together after several weeks of extensive reading. In week 8, I discovered some of the things I wrote down were not heading in the direction I had hoped for so I decided to take a second look at the materials I considered irrelevant. To my amazement, these materials were making more sense than the previous materials. I started reading and integrating the useful information into what I previously had. By the end of week 9, I had completed my literature review. Weeks 10 and 11- On the 10th week, I woke up with a terrible headache hence I progressed at a very slow pace. A group member advised me to start working on the reflective report. The diary was very helpful. I used the module handbook as a guide to start my reflective report. I was determined to complete my report before the deadline. In week 11, I completed my reflective report but I was unsettled because it accounted for just 20% of the overall mark. I decided to adopt a strategy of typing out relevant information I had in my hand written notes. I was astonished to find out that I only had to take out some few sentences and I was back on track. I banned my self from watching television and social networking sites till my work was submitted. Week 12- The last week of the AMP was really stressful. I sat down in front of my computer from 7:00 in the morning till 11:00 in the evening. My eyes were hurting but I couldnt take any chances. The pressure kept pilling up when I received a call from my father asking about my graduation date so that he could book his air ticket on time. Through hard work and dedication, I finished my work on the fourth day. I quickly uploaded it to three plagiarism websites to see if it flags up anything. It came up with 5% plagiarism so I properly paraphrased those areas and gave it to my best friend to prove-read and check for spelling mistakes. She came back with minor grammatical errors. I corrected them and began counting the days towards the completion of my masters program. I printed out the two copies as instructed and made an electronic copy. I took it to a local cafe over the weekend to bind it and submitted my work on the last day of submission. I returned home to submit another electron ic copy via turnitin. I was full of smiles when I realized it was all over. PERSONAL FEELINGS AND LEARNING FROM THE EXPERIENCE The AMP was a very challenging endeavor but I rose to the challenge. I was very confident of producing a good project until I was told the topic would be given to us. I was thrown completely off guard but I was determined to give off my best. The new experience was exciting at the same time very nerve wrecking. Since the week started off on a bad note, I was in no mood for surprises. However, it was as a result of this panic and feeling of anxiety that motivated me to work harder. As an Msc student, I was under pressure to apply what I had learnt in the classroom to a real life scenario. I must mention that the total weight the AMP carried as a unit also gave me the scare. My grades were not exactly that good so it was an opportunity for me to improve my performance. I was very upset when I was let down by some of the articles and journals I pilled up but with the experience from previous projects, I quickly recovered and in the end I was satisfied with the final outcome. There were a lot of lessons learnt during this project. I learnt that it is very bad to assume the form a project would take before you are assigned to it. I learnt that setting milestones and deadlines ensures that projects are delivered on time. Even though in my case I had so many short falls I was aware of what was needed to be achieved at each stage. Being organized focused and time conscious ensured that my project was delivered on time. One lesson also worth mentioning is the concept of planning a project structure. This enabled me to define the scope of my project to prevent me from deviating. In addition to this, the first week of the induction made me realize how important it was to work as part of a group. I would have loved to finish this project as part of a group work, but it gave me the opportunity to develop the skill of working on my own initiative. GROUP DYNAMICS AND LEARNING FROM THE EXPERIENCE According to Guirdham Maureen (2002), a group is defined as three or more people interacting together to complete a common task. Mullins (2007) agreed with Guirdham Maureen (2002) definition and went further to explain the five developmental stages of a group. That is Forming, Storming, Norming, Performing and Adjourning. Applying that to my AMP group: Forming Stage: My group went into the Forming stage on the second day of the AMP week. There was no need to introduce ourselves because we knew each other. We had a brief discussion and arranged to meet the next day for our topic. Storming Stage: The group went into the storming phase when we were given our topic. We spent sometime reading the topic, trying to understand what was being asked of us. We shared ideas but we were unable to pinpoint what we were supposed to research on. We came together the next day still confused. But with the help of the assigned tutor, we started brainstorming and writing down keywords that would guide our research. It is important to note that there were some conflicts but the tutor present, managed to resolve all issues. We met on the final day with articles and journals to share. We were clear as to what was required of us and we all left the meeting satisfied. Norming Stage: This stage occurred towards the end of the last group meeting. We had most of our questions answered and we were in a good position to start our research. The groups norms were governed by the fact that we had a common task to complete even though it was to be done individually. We basically had to abide by good professional ethics and behavior which were acceptable as students. Performing Stage: This stage was the longest in the groups development. We worked individually and communicated ideas by email. Even though we had a common goal, the success of the project was based on each member giving off their best to obtain a good grade. Adjourning Stage: The group slowly died out when each member submitted their work. I must say it did end early for some as they worked faster than others. One lesson I learnt was that, whenever we came together to brainstorm and to share ideas, it promoted further understanding of the topic. This helped to calm nerves and assured us that we were on the right track. During the tutor lead discussions, each member of the group was offered an opportunity to shed more light on the topic. This encouraged members to expand on their ideas and elaborate further. In my case, my group leader served as a role model to me. She was energetic and organized. She motivated me to think faster and to improve my research skills. As far as I am concerned, there were no elements of group thinking. Each member was dynamic and argued out their points from different perspectives. Even though we all came from different cultural backgrounds, no one was intimidated. Every opinion was valued and conflicts were resolved amicably. Another lesson I also learnt as part of the group was that, I was able to work independently and effectively with the help of the feedbac ks I received from my group members. With the right group members, the most difficult project can seem very easy. LESSONS FOR FUTURE PROJECTS Looking back at the whole experience, I would say that the project has positively impacted the way I think and conduct research. Approaching a project with a negative attitude is not the best. It is natural to be nervous when embarking on a new project but panicking leads to more mistakes. In future, I would rely on my experience, remain calm and plan properly. To track my progress, I would also ensure that I set achievable and reasonable targets. Whenever possible, in future projects, I would ensure that I benefit from the groups dynamism and experience. As a personal motivating factor, in future projects, I would ensure that I work beyond my ability to motivate other members to do the same. Working under pressure is not always avoidable due to time constraints hence in future projects, I would ensure that I plan properly using the right tools such as Gantt charts as guidance. From the AMP experience, I would ensure that in future projects, I keep meaningful hand written notes and d iarize events incase a reflective report is required at the end of the project. Lastly, in sourcing for materials, I would ensure that only relevant materials are stored to enable me work effectively. CONCLUSION From the definition of reflection, it can be deduced that reflection is an essential part of learning and knowledge acquisition. We reflect because there is a subconscious purpose or reason which tends to improve our previous experience and give us further insight into the topic of discussion. Even though I started off on a sketchy path, I hit the road running once the scope and objective of the project was realized. With determination and the zeal to succeed, I followed the advice of tutors and good project management to reach my target. The AMP project was much difficult than I anticipated but the experience gained would certainly go a long way to improve my performance in future projects. Working as part of a group also expanded my horizon and presented me with new challenges. With the right motivation and team spirit, I gradually overcame my worries and anxiety. To conclude, even though I would have preferred choosing my own topic, I must confess that the topic given us was quite interesting and one that required much research. It would have been more interesting to work with our chosen groups throughout the duration of the project but that would have also discouraged individual dynamism and participation. The AMP experience was worthwhile considering the fact that we were working on a masters level. When given a similar project in the future I hope to tackle it with greater zeal and determination. I am of the view that with the right resources and motivation in the future, a much deeper research can be carried out on the topic.

Vulgar Wedding Roast by a Childhood Friend Essay -- Wedding Toasts Roa

Vulgar Wedding Speech by a Childhood Friend Good evening ladies and gentlemen. This is my first experience in playing such a large role in a wedding. And I really appreciate Lee and Susan giving me the opportunity to make a fool of myself in front their friends and family, rather than just my own all the time. Yes, I am feeling pretty nervous at the moment, but not as nervous as Lee was this morning. He said that he had a few butterflies in his stomach. Well, he should be feeling better now, as I found this in the toilet just after he'd left it. [hold up a brick] But unlike me he didn’t have anything to be nervous about. Everything has gone to plan and I can’t imagine a happier way to start married life than in this wonderful venue with all their family and friends around them...

Schizophrenia: A Matter of Perception? :: Biology Essays Research Papers

Schizophrenia: A Matter of Perception? The brain fills the pieces of information transmitted from the sensory environment that are not there or missing. For example, the blind spot in our eyes have no sensory light receptors, hence images focused on that spot are not transmitted to the brain. In fact, a hole should exist in our visual perception from the images projected onto our blind spot. This does not happen as our brain fills in the spaces with ongoing patterns that fit the image of our vision. Also, what we see and what is interpreted from what is seen spreads across a broad spectra from one individual to another. This indicates that there is no real format by which to generalize different individual's perceptions. Every input from the sensory environment is formatted and placed into context by our brain. Our brain organizes each situation into a format that makes sense to our schemata. So what happens when one's train of thought is fragmented and one's brain is unable to organize these fragments into a comprehensib le pattern? Imagine if at times, your experiences become a slide show, fragments of experiences that do not come together. This is, in fact, how many people suffering from schizophrenia describe their experiences (1). Have you ever had an experience or a vision that just does not make sense? Maybe you might not understand the cause and the outcome of a certain experience or situation, but every memory is placed into context. Our brain makes sure of this. So, when seemingly unrelated fragments of information are sent to the brain, it attempts to combine these fragments together into a most logical manner. Is it possible that the reason that schizophrenics have an impaired sense of reality is because their brains logic is askew? Schizophrenia is one of the most severe psychopathologies present today. Its causes are still vague, and the symptoms vary across a large spectrum. However, two generalized grouped of symptoms have been identified for schizophrenics: positive symptoms, and negative symptoms. Negative symptoms include lack of activity, anhedonia, and loss of interest. Positive symptoms include disorganized speech, hallucinations, and delusions experiences (1). Individuals with schizophrenia commonly experience a disorder in their perception. Their surroundings are unreal and their external sensory environment seems different from what they previously knew. In fact, their perceptions become derailed; misinterpreting situations and the chronology of events. They are unable to distinguish between reality and imaginary.

Starbucks Planning

One thing that all managers do is plan. The planning they do may be extensive or it may be limited. It might be for the next week or month or it might be for the next couple of years. It might cover a work group or it might cover an entire division. No matter what type or extent of planning a manager does, the important thing is that planning takes place. Without planning, there would be nothing for managers to organize, lead, or control. Based on the numerous accomplishments that Starbucks has achieved through the efforts of its employees, managers, no doubt, have done their planning. Company Goals As of April 2006, Starbucks had 11,377 stores in 37 countries. During the 30 weeks that ended April 30, the company opened 755 new stores in the United States and 381 new stores overseas. However, that's a far cry from where the company wants and intends to be someday. CEO Jim Donald says Starbucks' long-term goal is 15,000 U. S. stores and 30,000 stores globally. For 2006, the company's goal is to open approximately 1,800 new stores globally and to reach about $7. 6 billion in revenues. Goals for the next 3 to 5 years include attaining total net revenue growth of 20 percent and earnings per share growth between 20 to 25 percent. In addition to its financial and other growth goals, Starbucks has an even â€Å"glitzier† goal. It wants to have a hand in helping define society’s pop culture menu. Although this goal takes Starbucks beyond its coffee roots, it seems to fit well with the unconventional approach to business that Howard Schultz has followed from the beginning. Company Strategies Starbucks has been called the most dynamic retail brand conceived over the last 2 decades. It has been able to rise above the commodity nature of its product and become a global brand leader by reinventing the coffee experience. Millions of times each week, a customer receives a drink from a Starbucks barista. It’s a reflection of the success that Howard Schultz has had in creating something that never really existed in the United States—cafe life. And in so doing, he created a cultural phenomenon. Starbucks is changing what we eat and drink. It’s altering where we work and play. It’s shaping how we spend time and money. No one is more surprised by this cultural impact than Howard Schultz. He says, â€Å"It amazes all of us how we've become part of popular culture. Our customers have given us permission to extend the experience. † Starbucks has found a way to appeal to practically every customer demographic as its customers cover a broad base. It’s not just the affluent or the urban professionals and it's not just the intellectuals or the creative types who frequent Starbucks. You'll find soccer moms, construction workers, bank tellers, and clerical assistants at Starbucks. And despite the high price of its products, customers pay it because they think it's worth it. What they get for that price is some of the finest coffee available commercially, custom preparation, and, of course, that Starbucks ambiance——the music, the comfy chairs, the aromas, the hissing steam from the espresso machine—all invoking that warm feeling of community and connection that Schultz experienced on his first business trip to Italy and knew instinctively could work elsewhere. There's no hiding the fact that Starbucks’ broad strategy is to grow into a global empire. Howard Schultz says, â€Å"We are in the second inning of a 9-inning game. We are just beginning to tap into all sorts of new markets, new customers, and new products. But any growth that Starbucks pursues is done so with great care and planning. CEO Jim Donald says that all company growth is governed by whether quality can be maintained. If there is any uncertainty about quality, a new strategy won’t fly, no matter how good it might seem. Starbucks has designed its growth strategies to exploit the customer connections it has so carefully nurtured and the brand equity it has so masterfully built. And company executives have taken the company in new directions even while continuing to grow store numbers and locations and increasing same—store sales. As the world’s number-one specialty coffee retailer, Starbucks sells coffee drinks, food items, coffee beans, and coffee—related accessories and equipment. In addition, Starbucks sells whole bean coffees through a specialty sales group and grocery stores. Starbucks has grown beyond coffee into related businesses such as coffee—flavored ice cream and ready-to-drink coffee beverages. These Starbucks branded products have been developed with other companies. For instance, its Frappuccino and DoubleShot coffee drinks were developed with Pepsi-Cola. Its Starbucks Ice Cream was developed with Dreyer's. In early 2006, Starbucks launched its ready-to-drink coffee drink, Starbucks Iced Coffee, through a joint venture with Pepsi-Cola. The company extended its success at brand extensions to selected global markets when it launched a fresh Starbucks-branded premium ready-to-drink chilled coffee called Starbucks Discoveries in convenience stores in Taiwan and Japan. This product was enthusiastically embraced by customers immediately. In addition, Starbucks markets a selection of premium tea products since its acquisition of Tazo, LLC. Starbucks has also pursued other strategic initiatives to enhance its core business. For instance, in November 2001, the company launched the Starbucks prepaid card. Since that time, more than 77 million prepaid cards have been activated and loaded with more than $1 billion. The director of Starbucks global card services says, â€Å"We've been pleasantly surprised by the card business, by how fast it's grown in percentage of tender, and how people use the card. It offers so many opportunities to grow from there. It's one of our fastest-growing channels. Industry experts say that part of the reason for its success is its dual use–as gift cards and for customer loyalty. Also important to its success, however; is the fact that the company has made it easy to purchase, reload, and use. The company is on the leading edge in finding innovative ways to get the prepaid cards into potential customers' hands such as parent—student cards, gift-card malls, and business gifts and i ncentives. Having conquered the coffee business, one of the company’s most interesting brand extensions has been music. Selling music at Starbucks began when a store manager made tapes for his store. These tapes proved to be so popular that the company began licensing music compilation CDs for sale. Initially, Howard Schultz had to be persuaded about this product and recalls, â€Å"I began to understand that our customers looked to Starbucks as kind of editor. It was like . . . we trust you. Help us choose. † And it you think about it, music has always been part of the cafe or coffeehouse experience. In addition to selling its private—label CDs, the company launched the HearMusic Cafe in Santa Monica, California, in March 2004. At these stores, customers burn their own compilation CDs. After sampling selections, if they choose to buy, customers can walk up to a music â€Å"bar† and order a custom CD with any variation of songs and have it delivered to their table when it’s completed. Based on the success Starbucks has had with music, it decided to selectively link the Starbucks brand with certain kinds of movies, the first being Akeelah and the Bee. The president of Starbucks Entertainment division says, â€Å"Movies are a very important part of our entertainment strategy. The thought was to start with music, build some success, establish credibility, and then move into films. Eventually, the company wants to be a destination not just for java but also for music, movies, books, and more. Not everything that Starbucks touches turns to gold. One of its big flops was a magazine called Joe launched by the company and Time. It lasted three issues before being called off. A carbonated coffee beverage product called Mazagran, developed with Pepsi—Col a, never made it to market. Too, Starbucks decided to close its Torrefazione Italia cafes when they didn't meet the goals set for them. What about the core industry Starbucks is in? How is it doing? The hot drinks market continues to sizzle. It's forecasted to increase 10. 9 percent between now and 2010. In addition, the 2006 National Coffee Drinking Trends report of the National Coffee Association of the United States says that coffee tied soft drinks in daily market penetration for the first time since 1990. And Starbucks wants to remain at the forefront of the industry. Some 24 percent of Starbucks customers visit 16 times per month—a number that no other fast—food chain even comes close to. There's no doubt that Howard Schultz has built and continues to build Starbucks to be big. Growth has been funded through cash flow, not by selling stock or by using debt financing. Some of the new ideas to be implemented include an aggressive roll-out of drive-through windows, which now number more than 1,000 U. S. locations and 35 Canadian sites; a co-branded Web site between Yahoo! and Starbucks where online daters can arrange to meet and drink free coffee; a partnership between Starbucks and Kellogg that created a hot breakfast product; and two new banana-based blended drinks. Discussion Questions 1. Starbucks has some pretty specific goals it wants to achieve. Given this, do you think managers would be more likely to make rational decisions, bounded rationality decisions, or intuitive decisions? Explain. 2. Give examples of decisions that Starbucks managers might make under conditions of certainty. Under conditions of risk. Under conditions of uncertainty. 3. Make a list of Starbucks’ goals. Describe what type of goal each is. Then, describe how that stated goal might affect, how the following employees do their jobs: (a) a part-time store employee-—a barista—in Omaha; (b) a quality assurance technician at the company's roasting plant in Carson City, Nevada; (c) a regional sales manager; (d) the senior vice president of new markets; and (e) the CEO. . Discuss the types of growth strategies that Starbucks has used. Be specific. 5. Evaluate the growth strategies Starbucks is using. What do you think it will take for these strategies to be successful? 6. What competitive advantage(s) do you think Starbucks has? What will it have to do to maintain that (those) competitive advantage(s)? 7. Do you think the Starbucks brand can become too saturated ·Ã¢â‚¬â€t hat is, extended to too many different products? Why or why not? 8. What companies might be good benchmarks for Starbucks? Why? What companies might want to benchmark Starbucks? Why? 9. Describe how the following Starbucks managers might use forecasting, budgeting, and scheduling (be specific): (a) a retail store manager; (b) a regional marketing manager; (c) the manager of global trends; and (d) the CEO. 10. Describe Howard Schultz as a strategic leader. 11. Is Starbucks â€Å"living† its mission? Explain. (You can find the company mission on its Web site, www. starbucks. com or in the continuing case found at the end of Part 2. 12. Do a brief SWOT analysis of Starbucks.

History of the Violin and Bow Essay

Stringed instruments such as the violin and its accompanying variations have been used in music for thousands of years. The first officially recorded use of the violin was during medieval European times. The earliest form of the violin was referred to as a Fiddle and the person playing it was termed as a Fiddler. During the 15th century though, the violins began taking on a new shape and began to carve its own history in music. The evolution of the violin continued into the 16th century when it developed what was to become its final look and shape. It is this artistic representation of a violin that we still recognize and use in our present time. An Italian from Cremona named Andrea Amati, is recognized as the founder of the most famous violin making school. The violin making school is not a structure per se but more of a school of thought and characterization. It was during this time that an explosion in violin making reached as far as Europe even as Cremona remained as the home of the best violin makers in the world. The most famous of these violin making families are the Amati, Guarneri, Antonio Stradivari, Rugerri, and Bergonzi. In the music world, the finest musicians openly acknowledge the Stradivari and Guarneri violins to be the best violins ever made over the past 150 years. The Violin is a member of the string instrument family and is capable of producing a 3 octave sound range when played by skilled musicians. The sound a violin creates depends on a number of factors, the most important of which are the type of wood used to produce the body of the instrument and the type of metal strings used.. It is usually 14 inches in length and uses metal strings tightened to various degrees on tuning pegs, to produce its exceptional sound quality. A typical violin is composed of the following parts: Chin rest, F-hole, strings, tuning pegs, scroll, tailpiece, fine tuners, bridge, belly, fingerboard, neck, and back plate. The sound is produced by the instrumentalists skimming a bow over the metal strings. Violins are usually constructed to withstand the 17 pounds of downward force that is regularly applied to the 4 metal strings. But just like any stringed instrument, the Violin in itself will fail to make sweet music for the listeners if not strummed with a bow. The bow is the instrument by which a Violinist makes his instrument sing. His expertise in the use of the bow produces the violins varying tones and pitches. How a bow is shaped and the different parts that form the bow all work together to form the best bow for violin playing. A bow is most often described as an arc shaped piece of wood that has a flat horsehair piece stretched and tensioned across the wood. The tips of the bow are pointed on one end and rounded on the other. Although the violin enjoyed various incarnations as it gained popularity and was played by chamber and orchestra musicians, the violin bow did not keep up with these changes. This led to a total redesign that resulted in what is known as the modern bow. The modern bow is believed to have first made its appearance in France during the 19th century at the hands of the Tourte family. The Tourte family is considered by the violin historians to be the bow maker equivalent of the Stradivari family in violin making. The modern bow has more tension and resistance and uses Pemarnbuco wood as wood stick. Sometimes, makers will add subtle modifications to the bow in the hopes of producing a more handy and usable bow. Admittedly, not much has changed in the 150 year history of the bow. The violin and bow can be thought of in terms of milk and cookies or coffee with cream. One always enhances the best aspects of the other in order to produce a very significant experience for the person whose auditory and sensory perceptions participate in the resulting enjoyable final product of the merging of the 2 instruments. Work Cited Psarianos, Peter. (2007). Violin Bow. How Products Are Made. Retrieved October 14, 2007 from http://www. madehow. com/Volume-2/Violin-Bow. html. Skinner, Matthew. (N. A. ). The Violin and It’s History. Retrieved, October 13, 2007 from http://www. nelson. planet. org. nz/~matthew/cbt. html Sprenger, Christoph & Sprenger, Raffael. (N. A. ). The History of the Violin. Retrieved October 13, 2007 from http://www. sprengerviolins. com/e/violin_history. htm.

“A Visit of Charity” by Eudora Welty Essay

Is Eudora Welty successful in showing how human beings can be more interested in their own personal gains than the needs of others? Marian didn’t really want to visit the home for the elderly but she is a Campfire Girl and by taking out the time to go, she will gain points for offering her time to charity work. A gift of flowers was something that Marian brought to the home in order to make her visit look more genuine, but the apple that she brought; she hid outside so that none would think it was also a gift. There was no special person that she wanted to visit, she only wanted to do the job that she came for, earn her point and leave. She wears her Campfire Girls cap to show who she is and she is very afraid to be around a bunch of older people that she has never met, before, but the added point means so much to her that she is willing to visit this strange home. She is more interested in what she can gain from this visit than what she can offer to others. Addie wasn’t thrilled by Marian’s visit. She was a cranky old lady who didn’t even like her roommate and couldn’t stand to hear her talk about a bunch of nothing, all the time. Marian had pretty, yellow hair which she wore a white cap over and she dressed in her red coat as she observed the two women in the nursing home. She had a job to perform and so much to do in her life as she watched the two ladies who had nothing but each other. (Welty, 1980) In â€Å"A Visit of Charity†, Eudora Welty uses Marian as a character who acts in ways that many of us do at certain times in our lives, in performing deeds that are solely for ourselves, and sometimes we forget about the feelings of others. Welty demonstrates in this story that we need to not only try to work toward our own goals but at the same time, we need to consider the thoughts and emotions of others who are less fortunate. Marian is the girl who Welty chose to show that people, especially young individuals, sometimes forget about more important things as we search for awards and points that make us look and feel better about ourselves. To truly feel better about ourselves, we must consider the feelings of others and then we gain the biggest reward of all; knowing that we made someone else’s day a little brighter and more fulfilling. Marian still had many lessons to learn, in life about human kindness, and as she takes a big bite out of the apple, she shows that she had been more interested in her own personal gain in this visit. The author made you think about others in her writing. Eudora Welty clearly showed the selfishness that one can see in Marian’s visit to the nursing home and how she had so much to learn about the true meaning of sharing and giving of yourself in helping others who are less fortunate. I believe that Eudora Welty clearly showed that human beings are sometimes very capable of seeking out their own personal gain in life and are highly capable of not considering the feelings of others, as we do. Reference Page Welty, Marian. (1980) â€Å"A Visit of Charity†. Library of America. A Visit of Charity by Eudora Welty Essay Irony is the use of words to express something different from and often opposite to their literal meaning. Eudora Welty successfully uses this literary technique to elucidate the theme of the story, â€Å"A Visit of Charity†. The title â€Å"A Visit of Charity† is rather ironic. Charity means to show kindness and sympathy towards others; however, no one in this story does such a thing. There are no charity from Marian’s, the nurse’s, the two old ladies, and the whole society’s point of view. How can there be charity when the old ladies are isolated from the society. In the story, Marian, â€Å"a young Campfire girl†, sets out a visit to the Old Lady House. She wears â€Å"a red coat and her straight yellow hair is hanging down loose from the pointed white cap all the little girls are wearing this year.† This suggests us that she is not a self-conscious individual. She pays the visit for unquestioning duty since all other campfire girls do so. Her motive is also for the points, which reward on her project. The author also gives way to Marian’s selfish nature when she states to the nurse that â€Å"I have to pay a visit to some old lady.† She shows little respect in the way she phrases her statement. By saying she has to pay a visit reinforces us think that she is there not of her own free will. She does not care who she visits, just as long as the person is an elderly woman. Another irony is used to help explaining the theme of the story as Marian enters the old ladies’ room. When Marian looks around the room, she feels like â€Å"being caught in a robber’s cave, just before being murdered.† She thinks the old ladies are robbers who are trying to steal her perception of the world; however, do they really steal Marian’s view of world? No, I think Marian gets fear because the old ladies give her a broader and truer sense of the reality, which she is reluctant to accept. â€Å"A visit of Charity† by Eudora Welty Essay In the short story, â€Å"A visit of Charity† by Eudora Welty, a fourteen -year old Campfire girl whose name is Marian, visits an elderly home to earn points. The way Marian slowly makes her way from the bus stop to the nursing home shows reluctance. The author’s purpose was to describe a young child’s experience with the elderly through emotions and descriptions of her actions. The author encloses several lurid details to help the readers understand how awful this experience was for the child. The title contradicts the meaning of the story, charity means generosity or kindness towards others, and no one in this story carries that out. People’s selfishness and insensitivity can blind them from humanity and the needs of others. The setting is a winter’s day at a home for elderly women. Outside of the home, there are â€Å"prickly dark shrubs with which the city had beautified the home†. These surroundings imply coldness, and abandonment. The ambiance points to the feeling of fear. The floors inside the building illustrate the awkwardness. The room that Marian ends up visiting is dark, the shade is drawn, and excess amounts of furniture. The wet smell of everything and the wet appearance of the bare floor imply that the cramped room is a more suitable for barn animals rather than humans. Marian compares the room to a robbers cave and the two women as the robbers. The setting of a story assists in painting a mental picture, which draws the reader into the story. (42) Characters bring a story to life; they help the reader connect with the story and its surroundings. The story begins with the young girl who is fearful of the home. The story leads the reader to believe that Marian is the protagonist, and the elderly home is the antagonist. Marian is a self-conscious, submissive, and harsh. She refers to one of the elderly women as an object to be used and discarded when she announces the purpose of her visit. â€Å"I’m a Campfire Girl†¦I have to pay a visit to some old lady†. These words and her frequent thoughts about the points she will get for the visit reveal her real reason for coming, self-gain. An old woman â€Å"Any will do† is an impersonal thing with no identity or personality. She also refers to them as animals in their motions and appearances. When the  girl runs out, she notices that the nurse is reading a Field & Stream magazine. All of these descriptions help the reader to understand what the home is like, and how she sees the world. (42) Welty uses description, symbolism, irony to get across the theme. The theme of the story is selfishness, although it is portrayed through fear. Marian is apprehensive about going into the home, but maintains her state of mind and goes in. In the beginning, the story leads the reader to believe that she truly has compassion. Although, it is a lie, she is there only for points. The author is expressing self-interest. Fear is a part in life and to concur those fears is contentment, but running away is not concurring. Marian does not portray the best image of a kind, cheerful Campfire Girl. Welty further suggests in this story that fake charity can destroy the very humanity it pretends to acknowledge and uphold. People like Marian acting either out of duty or for personal advantages have created the Home and the conditions that have made the inhabitants irritable and unlovable. Marian left the women more lonely and distraught than she found them. This kind of charity is uncharitable indeed.